Internet marketing is an increasingly confusing maze of change. The real question is – can this internet thing help me sell more of my products or services. In many cases I find – the answer is not clear and it could be.
- First – What do you want to accomplish?
- Secondly – How do your prospects use the internet?
It is only by looking at the buying that we begin to understand the selling online.
Very often the conversation begins with a discussion about your website:
- When was the last time your website was redone – longer than 3 years – we should talk.
- Is your website providing you with the marketing help you had hoped for when you invested in it?
- Have you looked at your analytics to determine who is looking at what pages? If you aren’t sure – we should talk.
Once we work through the questions above we can discuss options and develop a strategy.
Strategic development will include:
- Current evaluation of your internet presence. How does your existing website and online presence measure up?
- Social media plan; are you using social media tools to be social?
- Online monitoring; have you set up a program for listening online to know what others are saying about you, your products/service, your company?
- Mobile capabilities
- Video considerations
- Search engine optimization (SEO)
- Keywords
- Do you have a database of contacts? Do you know what to do with it?
Our goal here at SimmonsOnlineSolutions is to provide guidance and support in the execution of an excellent internet marketing plan. But first, we will listen. Where are you now? Where do you want to go? We understand the world of internet marketing can be intimidating- but we’re here to help!
E-mail Rick Simmons today to see how we can help you achieve your sales goals.
